The Work of Public Relation Firms
The clients of public relation firms are varied ranging from trade association, corporations, non-profit organizations and even government groups. PR campaigns are characterized as being of public interest for instance crisis communication directed towards minimizing the impact of some natural disaster or the campaign against smoking. Some PR campaigns are aimed at boosting the public profile or sales of products. Some of the campaign which seems controversial is those directed towards shaping public opinion. Not all PR firms are deceptive and manipulative, and some of the world’s largest PR firms have been involved in misinforming the public. Most of them have staff that specializes in a given area.
